The development of the hottest printing industry a

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The development of the printing industry and the network economy

especially the active agents manufactured by biotechnology today, the printing market is facing a strong impact and competition brought about by the increasing media digitalization, computerization and the rapid development of the network. Many people in the printing industry and outside the industry have raised a worrying question: is there still a need for the existence of the printing industry in the future? The answer is yes: Yes! The key is that the printing industry should keep up with the trend of digital development. Printers should master digital printing technology and printing e-commerce skills. For hundreds of years, the printing media, as the main cultural communication technology, has taken the lead and played an important role in the development of human civilization. At present, this situation continues. No matter in the past or now, our life is inseparable from print. 1、 Various media have created business opportunities for the printing industry since the beginning of the 20th century. With the emergence and development of electronic technology, many new means of communication began to appear, and formed a strong competitive pressure on the printing industry. Today, radio and television have become as important mass media as print media, and new network media have shown strong vitality and competitiveness once they appear. Among professionals, the question was once raised: will electronic media replace paper? Will media replacement occur? However, with the respective development of network technology and digital technology of printing industry, the so-called paperless office has not appeared. Instead, the printing industry has used network technology to produce printing network system and printing e-commerce according to the development of short edition printing, thus forming a new situation of "media integration". The so-called "media integration" refers to the symbiosis of different media platforms, and Internet technology constitutes a common foundation. According to relevant data, the United States, which ranks first in the world in the development of television and Internet, received more than 43% of the total advertising revenue of its magazines and newspapers in 1999. This trend has also been shown in other parts of the world. The reason is that Internet companies need to use traditional media, including print media, for publicity to attract people's attention, even AOL, Yahoo E-Bay and other leading Internet sites in the world are no exception. At the same time, in order to meet the requirements of the Internet era, people have a sharp increase in the demand for books and newspapers on professional topics related to Internet and e-commerce, which has also promoted the development of the printing industry to a certain extent. It is not only the development of networks, but also the development of securities industry that brings business opportunities to the printing industry. The significance of material elastic modulus E is usually reflected in the rigidity of parts. The prosperity of the advertising industry also creates opportunities for the printing industry. The development of the securities investment industry has increased people's demand for economic magazines, and even some less developed regions can benefit from it. For example, in more than 800 stock exchanges in South Africa, in order to meet the requirements of timely release and dissemination of financial information, the fastest briefings, industry analysis, quarterly reports, etc. have all become short letterpress, which can only be adapted by using black-and-white or color digital printing technology, This naturally and effectively promotes the business development of local printing houses. 2、 Printing and networking traditional printing enterprises must always consider how to produce better products that meet customer requirements. Today, the situation is completely different. As mentioned above, the financial industry, telecommunications industry and information technology industry have brought prosperity to the printing industry, so it is necessary for the printing industry to re formulate its own code of conduct in accordance with the needs of the rapid development of securities trading and network economy. In addition, other trades and professions in the rapidly developing information society also pay close attention to the social demand for products and production efficiency. They are constantly adjusting product categories and changing product packaging at any time. Therefore, the printing cycle of printed matter is a very important factor. At present, there are two technological processes to be considered in the printing industry: one is the printing production technological process including printing and printing auxiliary. For this technological process, printers have accumulated some traditional management experience. Printers have accumulated some traditional management experience. One is the business process, because the business management fee accounts for a very large share of the cost of printing. If the business process management is not good, then the best production efficiency is worthless. Therefore, printers must study and master the sales art of digital printing. At present, the best way to solve this problem is digital printing technology and network (establish printing enterprise station). The above situation can be confirmed by the practical analysis of the American XPLOR user association. There are about 5000 XPLOR member companies in the United States, most of which aim at the latest technologies (digital printing and interconnection). Americans have long talked about the "e-age". The electronic age has become a popular language. This trend can also be seen in Europe. AOL's annexation of Time Warner, the world's largest media company, is enough to prove that "e" economy is strong, and "e" economy and Internet are new economic growth points. Printing enterprises can share the prosperity of the "e" era, because the core business of the printing industry is to use the latest technology. The printing industry can monitor the production process of printed matter and contact with customers by establishing a network system. Customers can also query their production status through the printing network system rather than through the relevant departments of the printing enterprise. At the same time, customers are allowed to obtain printing quotation or print budget without going through the printing budget department, and real-time production whole process tracking without reports is allowed. In addition, the network system allows printing companies and customers to communicate with each other, so as to contact business, transfer samples, check and modify prints, control requirements, order paper and negotiate business with other suppliers. 3、 Coexistence drives development today, with the advent of the network economy, not only the growth of digital printing is significant, but also the turnover of traditional printing methods such as offset printing. The sales figures provided by printing manufacturers are the most direct indicator of the growth. According to the analysis of authoritative people, in the world's on-demand printing market, the number of digital printers printing monochrome prints will double by 2002, and the equipment value will reach 18billion US dollars; By 2005, the value of the equipment may reach US $25billion. Compared with this, although the market of digital color printing system is still small (less than US $500million in 1999), according to the analysis of relevant data of Drupa2000, this field will soon have a substantial growth. The development of world trade in printing technology in recent years shows that the printing industry is an industry with active growth internationally. In the past five years, the sales volume of the global printing industry has increased from US $9.3 billion to US $11.7 billion. This increase has nothing to do with the trend ratio and price changes. Behind these figures, there is a large increase in the actual trade volume of the means of production used for the printing industry. All signs show that, In the next few years, this positive development will continue. Therefore, in the next few years, various new printing methods and will be actively promoted and developed. In order to adapt to the development of the printing industry, the printing press manufacturing plant should also follow the following development strategies: improve the existing printing methods through automation and the creation of a connected workflow (the theme of which is computer-based plate making and computer-based direct to the printing press); Develop new digital printing methods to meet the needs of professional applications (the theme is inkjet printing, toner based electrostatic printing methods). In a word, the success of the printing machine manufacturing industry depends on whether they can bring profits and market to the printing users who want to think about the industry. It does not depend on any other aspect

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